Why Mobile App is Important for Business in the Philippines

In the Philippines, the majority of the population has mobile phones. And today most Filipinos are on social media. This is a great sign that everyone can use mobile devices with proficiency. And every one of us is already familiar with how to browse the internet and visit websites.

Mobile applications are software programs that are designed to run on smartphones and other mobile devices. They are typically available through app stores and other online channels and can be downloaded to your smartphone.

Mobile apps are designed to provide users with a specific, task-oriented experience. They are typically much smaller in scope than traditional desktop applications and are designed to be used on the go. Many mobile apps are free, but some require a paid subscription or purchase. You can download them in the mobile app store or manually install them.

Mobile apps can be a great way to improve your productivity and stay connected with friends and family, or just to be entertained. With so many apps available, there’s sure to be something for everyone.

In these past few years, the use of mobile applications has not only become limited to entertainment and games. It has also been used by businesses to reach out to their customers and it is effective. Giving access to services and products to their clients boost sales and awareness of the business.

These days mobile applications have become an important part of doing business. Not because of the trends but the benefits it brings.

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If you are a business owner, let me introduce to you the basics of mobile app development in order for your to get an idea on what are the possible benefits that you can get from having a mobile app.

How Mobile Applications are Developed?

Developing the mobile application follows the standard process as the same as the other application. If you want a better result you cannot take a short path to develop your mobile application. It involves a group of individuals with expertise in different areas of mobile application development.

The building blocks of a mobile application are different technology stacks depending on the skills of the developer and the platform it will be used. They are typically made of combined technology stacks. There is the main programming language used as the core technology to build the mobile application. Depending on the operating system to install or developed the app there are corresponding programming languages for each of them. But recently there are tools that enable the programmer to create an application for multiple platforms or mobile operating systems using the same code or one programming language.

Another vital technology used in the mobile application is the database that stores the data of the application. Design tools that create the user interface, icons, and fonts of your mobile application.

After the development of the application, the mobile apps are typically hosted/uploaded in Google Play for Android users and Apple App Store for iPhone users.

Who develops mobile apps?

Mobile developers are the ones responsible for developing a mobile app for your business. Typically the team is composed of Project managers, UI/UX developers, Mobile App programmers/developers, and Testers.

Every people in the team performs a different task, Project Manager overlooked the entire project and sees to it that everything is in place. The UI/UX developer designs the interface and how the user navigates the application. A mobile app programmer is the main person who will code the mobile application. A programmer can be more than one depending on how big the application is and the length of the development period. And finally the tester, the main task is to test the mobile applications for bugs and send them back to the team to fix them and perform necessary updates.

If you are a business owner there are two ways to build a mobile app. You can outsource them or you can hire a mobile developer to build your own mobile application. When it comes to advantages and disadvantages you should understand several factors to consider hiring an in-house or outsourced developer. The number one factor would be your budget, the more complex the function of your mobile app the longer the development would become. So as a business owner ask yourself how much budget i can allocate to the development.

What is the common application of mobile apps in Business?

A mobile application can be utilized for business. For example, it can serve as an online store for your business. Having a 24/7 online store without paying cashiers or employees to deal with orders. Below are some of the applications for business that you can if you are thinking to do create a mobile app for business.

Business Communication
Schedule Booking of Services
Branch Locator
File/ Business Form Repository
Online Store
Tracking Delivery
Tracking of Vehicles
Scanning products

The above list is some of the most common application of mobile applications for your business. As technology advances, the possibility of application also widens. So it is the task of the business owner to be creative on the possibility of how you can apply mobile applications to your business.

After Development of Mobile App

It is important for business owners to implement the use of mobile apps in the business. Proper marketing must be executed in order for your client to be encouraged to use your mobile app. But pay attention to feedback, problems, and suggestion must be taken into consideration so that your client will be satisfied and happy with your new business experience.

Continuous Development and Improvement

Mobile applications will never be forever running smoothly as the user grows you may encounter errors and problems. Performance problems are the most common thing when the userbase grows. So it is important that your developer is able to perform maintenance and continuous improvement on your application.

It's a lifetime commitment and maintenance. A mobile app is not a buy and forgets technology, like other applications you need to maintain it to become usable until it no longer keeps up with the needs of your client. If it comes to that point you can retire your mobile app but make sure to create a replacement before it happens to avoid disruption in your business operation.

In summary

In business having a mobile application means more exposure to the business. It's like giving your customers 24/7 access to your service or product. When developed properly your mobile application can give a better experience for your client and promotes efficiency in your business.

When hiring teams that will develop your mobile application keep in mind that development must be based on standards and expertise but keep in mind that it comes with a cost. As much as possible hire the best team and people with experience because it will save you headaches and heartache.